Pros and Cons of Eventbrite
whEventbrite is an event management website that has made it very easy to organise an event. We use Eventbrite to plan events, webinars and networking sessions as it allows us…
10 simple proofreading tips – How to stop typos ruining your content strategy
In a world where content is king, the value of error-free writing cannot be overstated. Whether you’re drafting an important email, crafting a social media post, or writing a blog…
Pros and Cons of Social Media Scheduling
Numerous businesses have embraced an active social media presence as a fundamental aspect of their marketing strategy. They understand that building a following and generating engaging content demands significant time…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us. Typically they do not have a dedicated…
Sponsorship – Not just for the Big Brands
Sponsorship was once a marketing tactic reserved for big brands with big budgets, however, now there are countless opportunities to sponsor events, clubs, venues and other people. Many professional service…
Living Your Firm’s Core Values
How can you effectively convey your firm’s core values to your employees, encouraging them to embody these values and become enthusiastic advocates for your firm’s external marketing efforts? When it…
Launch your own podcast and boost your law firm or accounting practice marketing
Podcasting offers immense potential for law firms and accounting practices looking to expand their reach and showcase expertise. As on-demand audio content grows increasingly popular, a well-executed podcast provides numerous…
The What, Why and How of Buyer Personas
You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…
Ideal Clients: How to Attract Them
Having a few ideal clients is better than having loads that don’t fit with you and your business. It’s tempting when you start out to take on whatever work comes…
What can I do to retain my accounting staff?
Accounting is a highly competitive industry with plenty of vacancies. Demand is only rising – research shows that 80,000 new accountants will be needed by 2050 in order to keep…
Brand launch case study – Warren House Accountants
Launching a new brand for a local accounting firm The Opportunity Company founder, Paige Collins, needed help to create a new brand and launch a new accounting practice in Sussex.…
Internal communications – are you nailing it or failing it?
Working preferences have changed dramatically over the past few years and the increase in hybrid working has placed even more emphasis on the importance of employee communications. With employees now…