10 simple proofreading tips – How to stop typos ruining your content strategy
In a world where content is king, the value of error-free writing cannot be overstated. Whether you’re drafting an important email, crafting a social media post, or writing a blog…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us. Typically they do not have a dedicated…
Why your Business needs a Blog with Hannah Perryman – more than marketing
Why does my business need a blog? Don’t be one of the 70% of businesses that aren’t taking advantage of blogs to drive traffic to their websites. In this episode…
Professional Service Firms Should Outsource their Marketing
Successful businesses have powerful marketing departments. You can always build your own in-house marketing department. Many try to do it themselves, but do you have the time or knowledge to…
Ideal Clients: How to Attract Them
Having a few ideal clients is better than having loads that don’t fit with you and your business. It’s tempting when you start out to take on whatever work comes…
Google Reviews – top tips to manage your reviews
According to Qualtrics, 93% of clients read online reviews before buying a product or service. Google Reviews are likely your first public quality indicator potential clients will see. They are…
Promoting your virtual event in 2020 and beyond
One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need…
How to write an accountancy newsletter that works
Email newsletters have been around ever since email was first introduced in the 1970s, and some marketers argue that in today’s world of apps and social media, their days are…