Revolutionise your accounting firm’s marketing strategy in 7 steps
If you fail to plan, then you plan to fail… Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…
Top 10 Free things you can do to promote your business (or nearly free)
Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…
Winning Awards in the Legal Sector in 2023
Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…
What makes a good Marketing Audit in 2023?
Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…
Why your firm should be using a CRM for Lead Management
So, you’ve invested in marketing your firm and it’s delivering results: you have a lot of leads and potential clients. Is your firm capitalising on them properly? Failing to follow…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…
Employee advocacy – how it can help recruitment
Are you struggling to recruit talent? Much like your longstanding clients become your best ambassadors, your staff are usually the best advocates of your firm (provided they are happy of…
What to include in a marketing strategy
So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across firms that have been so…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Why brand consistency is important: 7 tips to ensure it works
Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…
Start Up Tips for Professional Services Firms
You might be toying with the idea of setting up your own business, or have already taken the leap and set up on your own – congratulations! The professional…