All posts from November 2016

November Newsletter – Its nice to be nice……

This month we are taking a look at the business benefits of having a corporate social responsibility policy (CSR). Most companies will already be supporting the community in some way, whether through supporting a charity, buying local or even just providing jobs in the area. We have found that by formalising your support with your business objectives you can […]

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How to use Local Search To Promote Your Company

We help manage a lot of clients’ local search strategies. But what is local search marketing? Well basically it’s the strategy you use to make sure your company is found when people search for your services. It’s making sure that your details are in the search results, and in particular the local results which are […]

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How often should you post to your social media channels?

We often get asked how often you should post to social media and the short answer is “it depends”….. Each channel is different and serves content in a slightly different way. You want to get the balance between getting your message across but without turning your followers off with too many posts. While we would […]

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How can a Corporate Social Responsibility policy help your business?

Here at Consortium we often include a Corporate Social Responsibility (CSR) Policy as part of our clients’ marketing strategies. Sometimes dismissed as a fluffy Management activity, a good CSR policy created in-line with your business objectives can bring many more business benefits than just the ‘feel good factor’. What is a CSR Policy? According to […]

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