Posted By: Consortium Business Solutions on 5th April 2016 under Branding, Marketing for small businesses, Measurement & Analysis, Public Relations
Measuring What Matters You’ve got your lovely shiny new PR Strategy lined up for the next few months, so how will you know if you’ve been successful? You’ve been clear on your aims and objectives – which have been honed down to something very SMART indeed. But have you thought carefully enough about your success […]
Read more...
Posted By: Consortium Business Solutions on 5th April 2016 under Branding, Marketing for small businesses, Public Relations
Business Awards: why you should be entering & how to create a winning entry. We often suggest entering awards to our clients as part of their marketing strategy. There are so many reasons why entering awards should be part of your promotional activity, regardless of whether you win or not. Business Appraisal Going through the […]
Read more...
Posted By: Consortium Business Solutions on 1st April 2016 under Consortium Business Solutions, Content Marketing, Marketing for small businesses, web marketing
An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves targeting leads with different types of content throughout the buying decision process, depending on which stage of the process they are currently in. The idea […]
Read more...