In the lead up to Easter lots of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs and hunting for hidden chocolate. So, if you haven’t yet revved up your marketing to create some festive buzz, no more eggscuses. This blog post has got you covered. And we promise we’ll stop with the Easter puns now…
Easter is a great opportunity to get creative with your firm’s marketing however with the country practicing social distancing, we are confined to virtual egg hunts and online Easter gatherings. But that does not mean that you can’t get creative with your Easter marketing – here are 5 easy-to-implement Easter marketing tactics to lighten the mood.
1. Easter Newsletter
Give your monthly newsletter a touch of Easter flair through use of seasonal visuals, and maybe even offer a special Easter promotion? Your email can vary from a simple thank-you greeting to including a general update on latest firm news and other resources to help your clients make the most of their Easter holiday. Could you maybe give your readers access to an online Easter crafts kit that they can do with their children.
2. Virtual Easter egg hunt
Can’t get together, no problem, why not make your company’s website the host of a virtual Easter egg hunt? This free WordPress plugin allows you to put a hidden message on your website, which is activated via a password or code. The goal could be to find 6 hidden eggs to unlock promotions or win an Easter basket delivered to their door for example. The bonus is, clients will be browsing your website to unlock the prize!
3. Social media competitions
Social media competitions are a great way to engage your audience, especially with most people spending more time at home. Why not run a competition to judge the best-decorated egg or guess the amount of mini eggs in the jar etc.. Anything to get people talking, sharing and interacting with your social channels. This can be done via a pre-recorded message asking your audience for their best-decorated egg to be posted using specific hashtags. This is a great way to create engagement and get your audience’s creative juices flowing.
4. Online Easter Event
Why not think outside the box and run an online event? This could be an Easter themed webinar or maybe a virtual quiz? The possibilities are only restricted by your imagination. A quiz could work through a live stream and people comment their answers and of course, there has to be an Easter prize for the winner!
5. Easter content
Last but not least, inject some Easter spirit into your daily social media content leading up to the main event. With the majority of the country working from home, why not suggest some Easter baking through your social media channels? Filming yourself at home baking some delicious Easter cupcakes could be the perfect video content to engage with your followers this Easter!
Louise, our in-house videographer, would be happy to help you with editing your video!
We support professional services firms in all aspects of marketing – from planning strategy to making the most of social media and networking. If you are a professional service firm and would like advice or help with your social media then contact us today for a no-obligation chat.