So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content, pulling your hair out about whether to go with this design or that, and trying to make sure you get a well-balanced site, a great user experience, and of course that Google ranks you …
So many professional services firms don’t believe in spending time or money on their website unless they get a steady flow of leads that convert into clients.
But let me ask you this question:
“How many times do you look online to review a retailer or service provider before you buy? If they have a website or an online presence, I bet you are more likely to trust that they are a legitimate business? Right?”
Your website is your shop window, more now than ever before (yes, because of THAT WORD… COVID).
So why are we telling you all of this? Well, as you may or may not know, Google launched its new ‘ranking factor’ this month. So now, more than ever before, your website is important. We don’t yet know the extent of how this factor will impact business websites, but here’s an example that we do know:
Your competitors’ website is similar to yours (SEO score, domain authority, loads of great content, etc.). But yours is #SoPainfullySlow you could make a cup of ☕ while it loads, and just like that, you’re down the bottom ⬇ of the page on Google’s search results, trying desperately to claw your way back to the top! And your potential client? Well, they may not bother scrolling down the search results page, let alone go to page 2, or 3, or …
So, what can you do?
If your website offers a great user experience, check your website vitals here and speak to your web developer or get an agency like us to explain the report to you and advise how you can fix the issues.
If you’ve treated your website as a poor relation, then you may need to think about redoing it. We can give you some pointers here, just call us.
When you are confident your website reflects your firm, the service you deliver, and it performs well, then here are some tips to help increase traffic to it.
(There literally are LOADS of things you can do to increase traffic, but we have only listed a few).
Here are 7 tips to drive traffic to your website
In no particular order …
Tip #1: Get social
One of the best ways to increase traffic to your website is to use social media channels to promote your content either through great posts or through social media advertising.
Tip #2: Don’t forget email marketing
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uplift in traffic to your website. Here are some email marketing tips.
Tip #3: Research your competitors
You’re at a disadvantage if you don’t keep track of what your competitors are up to. Find out what people are reading (and talking about) and emulate that kind of content to bring traffic to your website.
Tip #4: Make sure your site is fast
Ever found yourself waiting thirty seconds for a webpage to load? Yep, it won’t happen. If your site takes too long to load, your bounce rate will be sky-high. Check your performance and optimise your site.
Tip #5: Video, video, video
Text-based content is great, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Here’s how to use video marketing which applies to all professional services firms.
Tip #6: Host webinars
Webinars are a great way to share your expertise and grow your reputation in the industry. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website.
Tip #7: Search Engine Optimisation
Think SEO is dead? Think again. Optimising your website content for search engines is still very important. Make sure whoever posts your content uses image alt text, creates internal links, adds meta descriptions, etc. On-page SEO could help boost your organic traffic.
If you need advice about what else you can do to get traffic to your website, then book some time with Lara here or call us 01903 530 787.