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The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

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How to Plan Market Research

How important is it to plan market research? Business and Marketing consultants will always emphasize that you should do your marketing research. You might have a gut feeling or the…

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New Year, New Business You

New Year, New Business You?….. So you have got the personal new year’s resolutions underway, you’re exercising more and you are eating healthily, but what are you doing to help…

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What to include in a marketing strategy

So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across firms that have been so…

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Are you scared to post and engage on LinkedIn?

I run a lot of training sessions on LinkedIn and how to get the most out of it. I have run these sessions for nearly 10 years now. It is…

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Generating leads from social media

How you can make social media advertising work for your professional services firm and generate leads from social media If embracing social media to market your professional service firm still…

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Google My Business webinar

Driving Customer Engagement on Google   What is Google My Business? Google My Business is a free tool that allows you to manage your online presence across the Google suite…

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UK GDPR post-Brexit and professional services marketing

What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…

Learn to develop your own marketing strategy

Learn to develop your own marketing strategy

Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more…

We are busy, we don’t need marketing….

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

Promoting your virtual event in 2020 and beyond

Promoting your virtual event in 2020 and beyond

One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need…

PSMC 2020 part 2 – Your people as your biggest asset

PSMC 2020 part 2 – Your people as your biggest asset

The Coronavirus pandemic is continuing to cost lives and livelihoods across the world. Many professional services firms have adapted to new restrictions, changing client demands, and ongoing economic uncertainty. In…