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Virtual networking – what is out there and what should I go to?

Virtual networking – what is out there and what should I go to?

Virtual networking is here to stay, certainly until there is a Covid-19 vaccine, the majority of us are not comfortable to be out face-to-face networking (notwithstanding government restrictions that change…

Legal directory rankings – are you in or are you out?

Legal directory rankings – are you in or are you out?

With the recent publication of the Legal 500 rankings, the process of thinking about the next round of submissions starts again… and it usually causes a collective groan across partnerships…

Pitching for Success (and why it’s ok to say no sometimes…)

Pitching for Success (and why it’s ok to say no sometimes…)

Be it a formal Request for Proposal (RFP) or an informal request for further credentials and fees, the process of winning new work can strike fear into the heart of…

Why brand consistency is important: 7 tips to ensure it works

Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

PSMC 2020 – Seizing the ‘new normal’

PSMC 2020 – Seizing the ‘new normal’

The world has changed remarkably since the outbreak of Coronavirus, and subsequently, the way that professional services firms run their businesses. Whilst many had no choice but to embrace remote…

8 powerful tips to get more engagement with your posts

8 powerful tips to get more engagement with your posts

So you’ve got your company’s social media profiles all set up, have created a content strategy with regular posts and have grown a following – but, despite your best efforts,…

How to nail your 60 seconds

How to nail your 60 seconds

Ever attended a networking event and been put on the spot to do your 60 seconds? Yep, me too. Also known as an elevator pitch, the aim of these short…

Virtual Networking Guide

Virtual Networking Guide

So we’re 8 weeks into Coronavirus lockdown, and most of us have got to grips with Zoom and this idea that we can network virtually. But, are we doing it…

lady writing personas

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

Getting Digital in a Virtual World Webinar

Getting Digital in a Virtual World Webinar

Lara Squires recently delivered a webinar as part of the Reach Out & Connect series of webinars organised by the Merton Chamber of Commerce. Under the header of Getting Digital in…

Marketing in times of COVID-19

Marketing in times of COVID-19

Over recent weeks, life as we know it has changed in ways we couldn’t have previously imagined. The world is in large parts in lockdown to help stop the spread…

PR for professional services firms

PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…