Breaking Bid Myths – webinar on how to secure bids
About this online event Hosted by Consortium More than Marketing and presented by Matt Gilbert, a bids specialist for over 20 years, mostly based within the Big 4 accountancy firms:…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
Stop hiding behind your emails & talk – webinar with Anthony Stears
About this Event Hosted by Consortium More than Marketing and presented by Anthony Stears, a leading expert on telephone engagement presents a webinar entitled ‘Stop hiding behind your emails &…
We are busy, we don’t need marketing….
As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…
Virtual networking – what is out there and what should I go to?
Virtual networking is here to stay, certainly until there is a Covid-19 vaccine, the majority of us are not comfortable to be out face-to-face networking (notwithstanding government restrictions that change…
Pitching for Success (and why it’s ok to say no sometimes…)
Be it a formal Request for Proposal (RFP) or an informal request for further credentials and fees, the process of winning new work can strike fear into the heart of…
Why brand consistency is important: 7 tips to ensure it works
Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…
How to nail your 60 seconds
Ever attended a networking event and been put on the spot to do your 60 seconds? Yep, me too. Also known as an elevator pitch, the aim of these short…
PR for professional services firms
As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…
Our 4-step guide to Public Speaking
We must all do things in life that we don’t enjoy, and I imagine public speaking is that thing for a lot of people. If there comes a time…
Why should you have a personal marketing plan?
Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…
How Accountants can get more Clients
As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant…