Business development – how will it evolve during 2022? Guest blog
Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…
Marketing at Christmas
Marketing at Christmas or at least the run-up to Christmas, just isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit…
How to get the most out of your client communications
As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…
Communications and sales in a post-pandemic world
There is no denying it. How we interact and communicate with one another has changed dramatically since March 2020. It is unlikely that we will go back to ‘how it…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Following up lead enquiries is important – but why?
Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…
Breaking Bid Myths – webinar on how to secure bids
About this online event Hosted by Consortium More than Marketing and presented by Matt Gilbert, a bids specialist for over 20 years, mostly based within the Big 4 accountancy firms:…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
Stop hiding behind your emails & talk – webinar with Anthony Stears
About this Event Hosted by Consortium More than Marketing and presented by Anthony Stears, a leading expert on telephone engagement presents a webinar entitled ‘Stop hiding behind your emails &…
We are busy, we don’t need marketing….
As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…
Virtual networking – what is out there and what should I go to?
Virtual networking is here to stay, certainly until there is a Covid-19 vaccine, the majority of us are not comfortable to be out face-to-face networking (notwithstanding government restrictions that change…
Pitching for Success (and why it’s ok to say no sometimes…)
Be it a formal Request for Proposal (RFP) or an informal request for further credentials and fees, the process of winning new work can strike fear into the heart of…