Why your Business needs a Blog with Hannah Perryman – more than marketing
Why does my business need a blog? Don’t be one of the 70% of businesses that aren’t taking advantage of blogs to drive traffic to their websites. In this episode…
Professional Service Firms Should Outsource their Marketing
Successful businesses have powerful marketing departments. You can always build your own in-house marketing department. Many try to do it themselves, but do you have the time or knowledge to…
Ideal Clients: How to Attract Them
Having a few ideal clients is better than having loads that don’t fit with you and your business. It’s tempting when you start out to take on whatever work comes…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…
Vertical videos – what, why, and how you should be using them
Does your marketing strategy include video content? If it does (and it should), are you using it correctly on social media? The best video format to use on social media is vertical…
Google Reviews – top tips to manage your reviews
According to Qualtrics, 93% of clients read online reviews before buying a product or service. Google Reviews are likely your first public quality indicator potential clients will see. They are…
Digital marketing trends to look out for in 2022 – Guest blog
Guest blog: We invited Conscious Solutions to write a guest blog for us about the digital marketing trends to look out for in 2022. Conscious Solutions provide websites and e-marketing…
Social media policy – Does your firm have one?
As you’ll no doubt be aware, social media can be an amazing platform, bringing transformative success to businesses, brands, and causes. There are an estimated 3.96 billion people actively using…
Promoting your virtual event in 2020 and beyond
One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need…
Why lawyers should blog
Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…
How Law Firms can use Video Marketing to attract more Clients
Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology…
How to write an accountancy newsletter that works
Email newsletters have been around ever since email was first introduced in the 1970s, and some marketers argue that in today’s world of apps and social media, their days are…