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Recruitment marketing – get the applicants YOU want

Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…

finding people in a pieces of a puzzle

Recruitment has changed since the pandemic

Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…

communicating with clients email

How to get the most out of your client communications

As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…

notepad with social media policy written on it

Social media policy – Does your firm have one?

As you’ll no doubt be aware, social media can be an amazing platform, bringing transformative success to businesses, brands, and causes. There are an estimated 3.96 billion people actively using…

7 tips to drive traffic to your website

7 tips to drive traffic to your website

So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…

Promote your virtual event

Promoting your virtual event in 2020 and beyond

One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need…

8 powerful tips to get more engagement with your posts

8 powerful tips to get more engagement with your posts

So you’ve got your company’s social media profiles all set up, have created a content strategy with regular posts and have grown a following – but, despite your best efforts,…

Why lawyers should blog

Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…

How Law Firms can use Video Marketing to attract more Clients

How Law Firms can use Video Marketing to attract more Clients

Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology…

SEO: Where to begin?

SEO: Where to begin?

As the industry’s best digital marketers gathered at BrightonSEO last week – the biggest SEO conference in Europe – it seems only right that we turn our attention to all…

How to write an accountancy newsletter that works

How to write an accountancy newsletter that works

Email newsletters have been around ever since email was first introduced in the 1970s, and some marketers argue that in today’s world of apps and social media, their days are…

crafting the perfect email subject line

Tips for crafting the perfect email subject line

While email in a post GDPR world does have its challenges it is still one of the most powerful and cost-efficient marketing tactics available to us. So once you have…