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business development in 2022

Business development – how will it evolve during 2022? Guest blog

Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…

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Recruitment marketing – get the applicants YOU want

Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…

finding people in a pieces of a puzzle

Recruitment has changed since the pandemic

Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…

communicating with clients email

How to get the most out of your client communications

As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…

winding road client journeys

Client journeys – during and after the pandemic

Client journeys changed overnight when the pandemic started. For consumer businesses like Amazon that had been trading online for years up to that point, it just meant more of the…

Do we really need CRM?

Do we really need CRM?

CRM is often a topic of conversation, but is it something your business really needs or just a tick box exercise? A Customer Relationship Management (CRM) system is a strategy…

Buying lead lists – is it the right thing to do?

Buying lead lists – is it the right thing to do?

Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…

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Marketing Account Managers – what do they do for you?

Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…

computer screen showing graphs and social media and marketing icons

Marketing for Accountants – Where do you start?

Marketing for Accountants can be quite overwhelming. Why? Because it is not your core business or primary skill. Not doing any marketing at all because you don’t know where to…

man drawing an upwards curve in green showing website traffic

7 tips to drive traffic to your website

So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…

laptop showing social selling index

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

five gold star review with a finger pointing at it

Client reviews – why are they important for your firm?

Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…