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Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

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Client reviews – why are they important for your firm?

Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…

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Can a Professional Services Firm afford not to be on LinkedIn?

Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…

Client communication in a post-pandemic world

Client communication in a post-pandemic world

Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…

Business development in professional services firms

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…

10 blog ideas to showcase your firm, people, and expertise

10 blog ideas to showcase your firm, people, and expertise

Are you looking for some blog ideas to increase engagement with your clients and prospects? Here are 10 blog ideas that you as a professional services firm can adapt to…

7 tips to maximise the impact of your LinkedIn company page

7 tips to maximise the impact of your LinkedIn company page

More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…

LinkedIn for Accountants video series

LinkedIn for Accountants video series

Do you know there are 5.5 million accountants on LinkedIn? Are you an accountant? Are you on LinkedIn? Then don’t miss out on our video series launching on 18 March…

Are you scared to post and engage on LinkedIn?

Are you scared to post and engage on LinkedIn?

I run a lot of training sessions on LinkedIn and how to get the most out of it. I have run these sessions for nearly 10 years now. It is…

UK GDPR post-Brexit and professional services marketing

UK GDPR post-Brexit and professional services marketing

What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…

Public relations and professionals services firms – why they make a powerful combination

Public relations and professionals services firms – why they make a powerful combination

Guest blog: We invited Midnight, one of the UK’s leading public relations consultancies, to write a blog for us about why PR is a great tactic to use for professional…

We are busy, we don’t need marketing….

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…