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We are busy, we don’t need marketing….

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

lady writing personas

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

Marketing in times of COVID-19

Marketing in times of COVID-19

Over recent weeks, life as we know it has changed in ways we couldn’t have previously imagined. The world is in large parts in lockdown to help stop the spread…

Why Accountants should use social media

Why Accountants should use social media

Love it or hate it, social media has become a part of our modern, digital life. With close to 4.5 billion internet users, recent figures show that at least 90%…

How Accountants can be better Salespeople

How Accountants can be better Salespeople

The world of professional services firms has become increasingly competitive over recent years, and professionals such as accountants are facing pressure to become better salespeople in order to convert more…

Why should professional service firms use Instagram?

Why should professional service firms use Instagram?

You may be thinking Instagram is a social media platform for sharing photos, so why should I use it for my business, especially as a professional service firm? Instagram is…

How to write an accountancy newsletter that works

How to write an accountancy newsletter that works

Email newsletters have been around ever since email was first introduced in the 1970s, and some marketers argue that in today’s world of apps and social media, their days are…

Top Tips for Promoting your Seminar

Top Tips for Promoting your Seminar

Business events such as seminars are a tried and tested way of boosting a business’ credibility and brand awareness whilst demonstrating their expertise in a particular area. You can find…

MTD as a marketing advantage?

MTD as a marketing advantage?

Making Tax Digital has been the biggest change in accountancy in a generation and represents significant changes to the way that accountants and clients work, by moving all record keeping…

What Makes a Compelling Case Study for Accountants

What Makes a Compelling Case Study for Accountants

Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They…

Why Accountants Should Hold Their Own Events and Seminars

Why Accountants Should Hold Their Own Events and Seminars

Events and seminars can be a powerful marketing tool for accountants, especially with significant changes such as Making Tax Digital or Capital Gains Tax due to take place. Even though…

How Accountants can get more Clients

How Accountants can get more Clients

As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant…