How to get the most out of your client communications
As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…
Do we really need CRM?
CRM is often a topic of conversation, but is it something your business really needs or just a tick box exercise? A Customer Relationship Management (CRM) system is a strategy…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Marketing Account Managers – what do they do for you?
Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…
7 tips to drive traffic to your website
So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
Client communication in a post-pandemic world
Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…
UK GDPR post-Brexit and professional services marketing
What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…