Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
Client communication in a post-pandemic world
Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…
UK GDPR post-Brexit and professional services marketing
What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…
Guest blog – Why professional services and public relations make a powerful combination
Professional services firms, which by their very nature are experts in their field, are right up there when it comes to naming the types of business most capable of earning…
We are busy, we don’t need marketing….
As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…
The What, Why and How of Buyer Personas
You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…
Why should professional service firms use Instagram?
You may be thinking Instagram is a social media platform for sharing photos, so why should I use it for my business, especially as a professional service firm? Instagram is…
Free (or low cost) marketing ideas for IFA’s
Whenever we speak to Financial Advisers or Wealth Management companies, the answer we usually get is ‘we don’t do marketing, we’re busy enough as we are’ or ‘There’s no point…