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business development in 2022

Business development – how will it evolve during 2022? Guest blog

Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…

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Recruitment marketing – get the applicants YOU want

Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…

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Recruitment has changed since the pandemic

Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…

Do we really need CRM?

Do we really need CRM?

CRM is often a topic of conversation, but is it something your business really needs or just a tick box exercise? A Customer Relationship Management (CRM) system is a strategy…

Buying lead lists – is it the right thing to do?

Buying lead lists – is it the right thing to do?

Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…

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Marketing Account Managers – what do they do for you?

Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…

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7 tips to drive traffic to your website

So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…

laptop showing social selling index

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

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Client reviews – why are they important for your firm?

Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…

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Can a Professional Services Firm afford not to be on LinkedIn?

Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…

Client communication in a post-pandemic world

Client communication in a post-pandemic world

Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…

Business development in professional services firms

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…