The What, Why and How of Buyer Personas
You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…
Marketing strategy case study – Evans Insolvency
Creating new beginnings for a Welsh Insolvency Firm HR Harris has operated in South Wales for over 30 years, offering accounting and insolvency services for businesses and individuals. With both accounting…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…
UK GDPR post-Brexit and professional services marketing
What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…
Why should professional service firms use Instagram?
You may be thinking Instagram is a social media platform for sharing photos, so why should I use it for my business, especially as a professional service firm? Instagram is…
Marketing for Insolvency Practitioners
It would be easy to think that with the instability of the UK economic outlook and rising costs that Insolvency Firms would be seeing huge growth. From our experience, we…