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Business development in professional services firms

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…

7 tips to maximise the impact of your LinkedIn company page

7 tips to maximise the impact of your LinkedIn company page

More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…

UK GDPR post-Brexit and professional services marketing

UK GDPR post-Brexit and professional services marketing

What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…

Public relations and professionals services firms – why they make a powerful combination

Public relations and professionals services firms – why they make a powerful combination

Guest blog: We invited Midnight, one of the UK’s leading public relations consultancies, to write a blog for us about why PR is a great tactic to use for professional…

We are busy, we don’t need marketing….

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

lady writing personas

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

Why should professional service firms use Instagram?

Why should professional service firms use Instagram?

You may be thinking Instagram is a social media platform for sharing photos, so why should I use it for my business, especially as a professional service firm? Instagram is…

Marketing for Insolvency Practitioners

Marketing for Insolvency Practitioners

It would be easy to think that with the instability of the UK economic outlook and rising costs that Insolvency Firms would be seeing huge growth. From our experience, we…