7 tips to drive traffic to your website
So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
Client communication in a post-pandemic world
Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…
Winning awards in the legal sector
Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
10 blog ideas to showcase your firm, people, and expertise
Are you looking for some blog ideas to increase engagement with your clients and prospects? Here are 10 blog ideas that you as a professional services firm can adapt to…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…
Are you scared to post and engage on LinkedIn?
I run a lot of training sessions on LinkedIn and how to get the most out of it. I have run these sessions for nearly 10 years now. It is…
UK GDPR post-Brexit and professional services marketing
What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…
The new Google Page Experience metric is coming. Is your website ready?
Guest blog: We invited Elaine Pasini, the founder of Pickled Ginger Marketing, to write a guest blog about Google’s Page Experience Algorithm. Pickled Ginger is a creative and data-driven digital…