How do I engage fee earners in marketing the firm?
A marketing strategy that everyone in the business can get behind is a powerful tool for increasing your brand awareness and winning new clients. When it comes to law firms…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
10 blog ideas to showcase your firm, people, and expertise
Are you looking for some blog ideas to increase engagement with your clients and prospects? Here are 10 blog ideas that you as a professional services firm can adapt to…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…
Are you scared to post and engage on LinkedIn?
I run a lot of training sessions on LinkedIn and how to get the most out of it. I have run these sessions for nearly 10 years now. It is…
UK GDPR post-Brexit and professional services marketing
What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling…
Legal directory rankings – are you in or are you out?
With the recent publication of the Legal 500 rankings, the process of thinking about the next round of submissions starts again… and it usually causes a collective groan across partnerships…
Why lawyers should blog
Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…
How Law Firms can use Video Marketing to attract more Clients
Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology…