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Public relations and professionals services firms – why they make a powerful combination

Guest blog: We invited Midnight, one of the UK’s leading public relations consultancies, to write a blog for us about why PR is a great tactic to use for professional…

We are busy, we don’t need marketing….

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

Legal directory rankings – are you in or are you out?

Legal directory rankings – are you in or are you out?

With the recent publication of the Legal 500 rankings, the process of thinking about the next round of submissions starts again… and it usually causes a collective groan across partnerships…

lady writing personas

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

Marketing in times of COVID-19

Marketing in times of COVID-19

Over recent weeks, life as we know it has changed in ways we couldn’t have previously imagined. The world is in large parts in lockdown to help stop the spread…

PR for professional services firms

PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…

Why lawyers should blog

Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…

How Law Firms can use Video Marketing to attract more Clients

How Law Firms can use Video Marketing to attract more Clients

Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology…

Guest Blog – The results are in – 2019 Legal Client Journey

Guest Blog – The results are in – 2019 Legal Client Journey

  Paul Matthews is a Customer Experience Director at insight6, a specialist company that transforms businesses by creating and implementing a six-step customer experience strategy with clients.  insight6 specialises in working…

Why should professional service firms use Instagram?

Why should professional service firms use Instagram?

You may be thinking Instagram is a social media platform for sharing photos, so why should I use it for my business, especially as a professional service firm? Instagram is…

Top 10 Law firm website tips

Top 10 Law firm website tips

By Rich Dibbins rich@conscious.co.uk linkedin.com/in/richdibbins Having worked with hundreds of law firms over the last 15 years we’ve learned some things along the way.  Here is a distillation of the…

Quick and simple things law firms can do to generate £100k+ more income

Quick and simple things law firms can do to generate £100k+ more income

Guest blog: We asked Clare Fanner, a legal sector marketing specialist, to tell us how law firms can generate more income. Prior to setting up her legal sector marketing consultancy,…