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Buying lead lists – is it the right thing to do?

Buying lead lists – is it the right thing to do?

Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…

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Marketing Account Managers – what do they do for you?

Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…

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Marketing for Accountants – Where do you start?

Marketing for Accountants can be quite overwhelming. Why? Because it is not your core business or primary skill. Not doing any marketing at all because you don’t know where to…

7 tips to drive traffic to your website

7 tips to drive traffic to your website

So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…

Client reviews Why are they important

Client reviews – why are they important for your firm?

Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…

The power of psychology in marketing brands

The power of psychology in marketing brands

  This guest blog was written by Daniel Moore from Iron Dragon Design, a freelance creative studio based in Bournemouth, UK. It is interesting how manufacturers and services use the power of…

winning legal sector awards

Winning awards in the legal sector

Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…

Consortium Marketing Coaching CLub

Learn to develop your own marketing strategy

Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more…

We are bus, we don't need marketing

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

7 Tips to achieve brand consistency

Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

Why should you have a personal marketing plan?

Why should you have a personal marketing plan?

Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…

What to include in a marketing strategy

What to include in a marketing strategy

So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across people that have been daunted…