As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…

Here at Consortium we love working with Law Firms, helping them develop marketing strategies and generally making the most of their businesses. However, when we are working with either the…

While the underlining principles of marketing haven’t really changes over many years the tactics and communication trends are constantly evolving. Technology is advancing and how people communicate and select services…

BREXIT Uncertainty The closer we get the more speculation about Britain’s future there seems to be. No-one really knows what the economic outcomes for the UK will be but the…

How to set a marketing budget What ever planning cycle your business runs on there will be key points of the year which you will need to set budgets for…

As you would expect for a marketing agency we love anything digital – from social media to SEO, from e-shots to PPC and everything in between. Digital marketing has undoubtedly…

Now that we are half way through the year it’s a good opportunity to take a little time out for a marketing review of your activities so far this year.…

  You might be toying with the idea of setting up your own business, or have already taken the leap and set up on your own – congratulations! The professional…

What is a Marketing Audit? Kotler and Keller (2007) defined the marketing audit as the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals,…

The Lovely Lara Squires tells us how we can make more money by creating a strategic plan for your marketing activity. Video by Vervate