google page experience

Guest blog – The new Google Page Experience metric is coming. Is your website ready?

For professional services, whether legal, accounting, financial, or other, it’s a competitive market and if you’re not ahead of the digital experience you’ll find your business being directed elsewhere. In…

market research planning

Market Research Planning

Whenever you talk to a business or marketing consultant they will always emphasise the importance of market research. You might have a gut feeling or the experience to know that…

What is a marketing audit

What is a Marketing Audit?

What is a Marketing Audit? Kotler and Keller (2007) defined the marketing audit as the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals,…

marketing audit

Time for your New Year Marketing Audit

January is a great time for reflection and setting goals. It is a natural fresh start and ideal for carrying out a marketing audit. A marketing audit should always be…

5 Reasons why every website owner needs Google Analytics

5 Reasons why every website owner needs Google Analytics

If you have a website and I would suggest that all business do, then you need Google Analytics. After investing so much money, resources and time in your new website,…

measuring PR

PR – Measuring What Matters

Measuring What Matters You’ve got your lovely shiny new PR Strategy lined up for the next few months, so how will you know if you’ve been successful? You’ve been clear…

marketing audit

How to carry out a New Year Marketing Audit

While you still have some enthusiasm for new year resolutions, it is a good idea to start adopting good habits and that includes your marketing. We would suggest that companies…