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How social book-marking can be used to help market your law firm

How social book-marking can be used to help market your law firm

How social book-marking can be used to help market your law firm. Social book-marking sites are often a forgotten part of your content marketing strategy. We often spend hours on…

How to write a blog that people will actually read

How to Write a Blog that People will Actually Read

A few weeks ago, a marketing company wrote an article which appeared on social media.  It contained some less than scrupulous comments about how freelancers can be risky to work…

How to structure a blog post

How to structure a blog post

Blog posts are a great tool for any business wanting to improve their digital presence. By sharing expert opinions or knowledge on a particular topic, companies can present themselves as…

when is optimum time to publish social media

Right Post, Right Time

We are often asked when is the optimum time to publish your social media posts and as you can probably guess, we always have to say ‘it depends’. There are…

Simple Tips for Keyword Research & SEO

Simple Tips for Keyword Research & SEO

Keyword Research & SEO By now most people with business websites are aware that it’s not a case of building a website and leaving it there. You have to constantly…

Curated Content

Curated Content – some of our favourite tools

In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and…

The best Christmas campaigns

Our pick of the best Christmas campaigns of recent times

As the festive season approaches we are taking a look at the best Christmas marketing campaigns John Lewis Every year around this time, the John Lewis Christmas TV ad is…

How to Create Your Perfect Landing Page

How to Create Your Perfect Landing Page

Firstly, what is a Landing Page? A landing page is any web page that a visitor arrives at on your website. However, when discussing landing pages within the realm of…

keyword research

The Lazy Writer’s Guide to 30-Minute Keyword Research

This is one of the best blog posts I have seen on keyword research. It just proves it doesn’t have to be rocket science. Basing your content strategy on what’s…

5 Reasons Why You Should Refresh Your Website

5 Reasons Why You Should Refresh Your Website

5 Reasons Why You Should Refresh Your Website 3 – 4 years is a long time in web design so if your website is more than 5 years old you…

The Homepage is Dead: A Story of Website Personalization

The Homepage is Dead: A Story of Website Personalization

A really interesting post about how in the B2B world we have been slow to adopt the personalised home page. Perhaps its time to have a rethink? In 1998, Jeff…

Google My Business Optimisation

Optimising Your Google My Business Site

How Google My business fits into the other Google properties We know we should optimise our Google My Business page to help with Google rankings but how does it fit…