This is one of the best blog posts I have seen on keyword research. It just proves it doesn’t have to be rocket science. Basing your content strategy on what’s popular will give your SEO a boost.

The clever people at Moz go through some simple exercises to help you find the best keywords and phrases to help build your blog post categories. If you want to spend hours crafting the best list that’s fine but if you are strapped for time these suggestions will take you less that half an hour.

Read their post below

The Lazy Writer’s Guide to 30-Minute Keyword Research

You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of.

BUT, you’re not leveraging keyword research to your advantage!The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re asking still blows my mind!

 Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.
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