The perfect time to start planning and working on your submissions is soon after rankings have been released. Why? If you collate and file the information each month, you are more likely to avoid that last-minute panic closer to the time that makes the submission process so stressful.

But why should you enter in the first place and what can your firm get out of it?

Attract Top Talent

Being ranked in the legal directories gives a vote of confidence to a prospective applicant looking to join your firm and can help to attract the best new recruits.

Showcase your expertise

A listing in a directory can be a fantastic way to showcase the expertise and skilled lawyers that your firm has. This will help potential clients to recognise your calibre and are more likely to bring you their business. Some businesses and clients will only work with firms that are listed.

Invaluable insight

The preparation needed to create a submission can create a useful document that can be used on your website or as case studies. It can also give you an invaluable insight into your firm and help you to evaluate what your strengths are and how to move your business forward.

Base your rolling strategic marketing and business development plan on the content the directories are asking for (work you have and are undertaking, core sectors & specialisms, challenges and problems you are overcoming for clients, case studies, testimonials etc).

Evaluate Your Position in The Market

The process is a good opportunity to take a look at the wider market. As well as your competitors and see how your firm sits in the competitor landscape. This allows you to think strategically for the future and identify any possible areas for development.


The submission process gives you a perfect opportunity to start conversations with clients. Having that open dialogue with clients will allow you to truly gauge your customer experience and service. Any positive comments and quotes that you gather can also be used in your marketing material.

There are countless benefits to both submitting and being listed in the legal directories. If the process seems just too daunting for you then we offer various packages to help support you, from some initial training to get you started right through to taking on the submission for you. Find out more here.

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Marketing for Law Firms