We are often asked when is the optimum time to publish your social media posts and as you can probably guess, we always have to say ‘it depends’.

There are many factors that can influence the best time to post, including your target audience, the type of post, the platform you are using. We would always suggest that you analyse your own engagement data to find the best times for you.


There are some general statistics that you can use as a guide when you first get started but you should constantly review your own data to see when you get the best engagement.
The techy people at Sprout Social have access to data from thousands of social media accounts and have published some really interesting stats.


Here are some of the highlights:


* The best times to post on Facebook are Wednesday at noon and 2 p.m. and Thursday at 1 and 2 p.m.

*Thursday is the best day to post on Facebook in the week.

*The safest times to post include weekdays from 10 a.m. to 3 p.m.

*Saturday has the least amount of engagement for Facebook in the week.

*Evenings and early mornings have the least amount of engagement in the day.


*The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.

*Thursday is the best day to post to Instagram.

*The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.

*Sunday is the least engaging day for Instagram.


*The best time to post on Twitter is Friday 9 to 10 a.m.

*Friday is the best day to post to Twitter.

*The safest times to post Tweets are everyday 10 a.m. to noon.

*Sunday mornings receive the least amount of engagement.


*The best time to post on LinkedIn is Wednesday 3 to 5 p.m.

*Wednesday is the best day to post to LinkedIn.

*Engagement varies per day, but Tuesday through Thursday rank best.

*Friday through Monday receive the least amount of engagement.


Sprout Social’s post goes on to breakdown the data on the best times for specific industries too.  However, your own data is always going to be the most useful and needs to be constantly monitored to capture any changes.

The chart below is just one of the things we measure, it shows the times of day that @Consortium_Biz Twitter followers are most active. We can then adjust our posting times to fit with the most active times of our followers.

when is optimum time to publish social media

If you would like help managing your social media please use the form below to get in touch.

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