Seasonal Marketing Campaigns
Seasonal marketing campaigns are a great way to show customers that your business has personality. It is also a great opportunity to engage with customers in a fun and interactive way, while also drumming up some business.
With seasonal marketing campaigns, you need to be ready early. For most events, you can usually start using the seasonal marketing messages about a month before the date. At Christmas however there now seems to be no limit but be sure you don’t annoy your audience by being too early, October is probably early enough. Organisation is key, you’ll need to post content in good time so that users have enough time to digest, engage and act on any messages you are broadcasting.
Engage with users
Something that makes seasonal marketing so successful is the fact that users are more willing to interact because of the excitement of the season. It is important that you engage back. Wish them a happy Easter or Christmas, this will help show the human side of your business.
The growth of the internet has seen an increase in odd ‘holidays’, such as barbershop quartet day. While some may be too quirky for your brand, others may actually have relevance to your business or industry. However strange they seem they can be useful for creating some humorous interactions with users. For example, be kind to your lawyer day could be used for a legal firm as it’s relevant to the business, while jelly bean day isn’t so! You’ll need to pick and choose as these things are regularly overkilled on social media. See below a list of quirky holidays!
If you need help with seasonal marketing campaigns please get in touch below