If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI).

This is LinkedIn’s own league table. It can give you an insight into how your profile is performing against your peers in your industry as well as your connections.

Having undertaken some research recently it does appear to, on occasion, do some strange things… For example, my SSI score has dropped from 82 to 73 in the last few months and yet my engagement and ‘results’ from LinkedIn have been the best to date!

From speaking to LinkedIn ‘experts’ it seems it should be taken as part of a wider picture and is good to look at when your SSI is low (below 45) as it is easier to make improvements at that level.

What your SSI also shows you are the 4 pillars of what it sees as a good profile. (see image below):

Lara Squires SSI Social Selling Index


  • Establish your professional brand
    Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
  • Find the right people
    Identify better prospects in less time using efficient search and research tools. Reach out to them with customised and personal messages.
  • Engage with insights
    Discover and share conversation-worthy updates to create and grow relationships. Post content regularly, and share high-quality content that you think your audience will find insightful and interesting.
  • Build relationships
    Strengthen your network by finding and establishing trust with decision-makers and industry influencers.

So, checking in to see what your SSI is today and probably once a month is a good piece of housekeeping. Don’t obsess over it. Here are the 4 actions you need to take that align with the 4 pillars.

  1. Post meaningful/insightful posts
  2. Use the search function to find and connect with the right people for you and your business.
  3. Comment and like the posts that your connections share – get involved and engage!
  4. Don’t stop engaging, connecting, and developing relationships with your new connections.

Other numbers on your LinkedIn profile to be aware of are in the below image and are more relevant on a day-to-day basis and likely to lead to results:

Lara's LinkedIn profile views


If you are looking to develop your LinkedIn profile, we have training for anyone that wants to learn how to improve their profile, raise awareness of their firm, and promote their business on LinkedIn.

54% of the world’s population uses social media, and since lockdown, they are now spending 43% more time on it. You really could be missing out by not making more of your LinkedIn company page.

In our training you will learn:

  1. How to use LinkedIn effectively
  2. How and what to post on LinkedIn
  3. How to use LinkedIn for Business Development
  4. How to get more company page followers
  5. How to export your connections
  6. How to expand your reach

We have lots of tips that can help develop your business and personal skills, as well as loads of articles and resources on social media and on LinkedIn. Simply go to our blog and chose the social media drop-down on the top right and all associated articles and resources will be displayed.

To view your own SSI, ensure you are logged into your LinkedIn account then click here and then select Get your score free.

LinkedIn - how to get your SSI

If you would like to find out more about our training and webinars, click here or email Lara or call 01903 530787.

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