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Person Using Macbook to look at Google whilst Drinking Coffee

Using Keyword Research to Grow your Audience

Keyword research is a cornerstone of SEO and writing good content for your website. By now most people with business websites are aware that it’s not a case of building…

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What is Humanising Content and how to use it

Humanising content is any kind of content that you or your business is producing that is centred on the people involved in the work – but why is it so…

more than marketing episode 4: Why your business needs a blog with Hannah Perryman

Why your Business needs a Blog with Hannah Perryman – more than marketing

Why does my business need a blog? Don’t be one of the 70% of businesses that aren’t taking advantage of blogs to drive traffic to their websites. In this episode…

A woman on the phone responding to enquiries

Generating and Converting Enquiries for your UK Law Firm

In today’s competitive legal landscape, generating enquiries for your firm is only the first step. Converting those enquiries into profitable work is the true challenge. To thrive in a service…

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How to Perform a Website Content Review

Time flies by! And businesses can evolve and change so much over time. It is vital to review and revamp your website content regularly to avoid it becoming stale and…

Why lawyers should blog

Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…

Guest Blog – The results are in – 2019 Legal Client Journey

Guest Blog – The results are in – 2019 Legal Client Journey

  Paul Matthews is a Customer Experience Director at insight6, a specialist company that transforms businesses by creating and implementing a six-step customer experience strategy with clients.  insight6 specialises in working…

The Importance of Blogging for Business

The Importance of Blogging for Business

Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey…

How to write a blog that people will actually read

How to Write a Blog that People will Actually Read

A few weeks ago, a marketing company wrote an article which appeared on social media.  It contained some less than scrupulous comments about how freelancers can be risky to work…

How to structure a blog post

How to structure a blog post

Blog posts are a great tool for any business wanting to improve their digital presence. By sharing expert opinions or knowledge on a particular topic, companies can present themselves as…

Looking for ideas for your business blog?

Looking for ideas for your business blog?

Looking for ideas for your business blog?   Blogging can be a great way to get more visitors to your website but if your blog hasn’t been updated in months…

Extend your PR by reaching out to Bloggers

Extend your PR by reaching out to Bloggers

The Consortium Blog was started to create a free marketing resource for our clients but the benefits of it have gone beyond this and become a valuable driver of traffic…