contact us
A hand reaching toward hexagon icon of a man

7 Steps to Create your Ideal Client Profile

If you are looking to create your ideal client profile, you first need to decide whether you are looking for more clients like the ones you already have, or whether…

winding road client journeys

Client journeys – during and after the pandemic

Client journeys changed overnight when the pandemic started. For consumer businesses like Amazon that had been trading online for years up to that point, it just meant more of the…