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How to Plan Market Research

How important is it to plan market research? Business and Marketing consultants will always emphasize that you should do your marketing research. You might have a gut feeling or the…

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What to include in a marketing strategy

So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across firms that have been so…

Why should you have a personal marketing plan?

Why should you have a personal marketing plan?

Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…