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How to use SMART Targets in Marketing

SMART Targets were first discussed in a 1981 issue of Management Review. In his article ‘There’s a S.M.A.R.T way to write management’s goals and objectives’ George Doran suggested that targets…

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How to Plan Market Research

How important is it to plan market research? Business and Marketing consultants will always emphasize that you should do your marketing research. You might have a gut feeling or the…

A team undertaking a Marketing Audit in 2023

What makes a good Marketing Audit in 2023?

Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…

laptop with marketing strategy planning and management

What to include in a marketing strategy

So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across firms that have been so…