While email in a post GDPR world does have its challenges it is still one of the most powerful and cost-efficient marketing tactics available to us. So once you have your double opted in, clean contacts list, that you have poured your soul into collecting, crafted the best content possible, how do you ensure the best open rates?
Well, the answer lies in crafting the perfect email subject line. Testing and analysis will always be the best option for your company after all your audience is unique to you and you will know what makes them tick. However, if you don’t have time to create countless A/B testing campaigns there is some great advice out there. Here are my favourite top 3 blog posts on crafting the perfect email subject line.
If that is still too time-consuming for you why not get us to manage your email marketing campaigns for you? Get in touch to see how we can help reach your target audiences and boost your business.