Why good visuals matter – Content Ideas
No one can deny the impact that social media has had on the promotional world. But as with all other forms of marketing the need to stand out amongst the crowd has become ever more difficult. The volume of content that passes through our devices is immense and only the most engaging and visually exciting posts are going to get our audiences’ attention (and these will only manage to grab it fleetingly).
Content with relevant images gets 94% more views than content without, which equates to almost double the number of views. Buffer states that Tweets with images receive 150% more retweets. The reason is, people are wired to take in visual content faster and more effectively than words. In the fast-paced world of SM, when the average life of a tweet is just 18 minutes, speed counts, and your messages are decoded quicker by your audience when presented visually.
Show your customers, don’t tell them
Advertisers have been trying to do this for generations, the old adage of ‘sell the sizzle’ should really be updated to ‘show the sizzle’. To make this work as successfully, use visual content that markets a product’s benefits in a unique and memorable way.
Customers don’t always know what they want. Use your posts to inspire and generate ideas. The huge success of Pinterest is a result of the way posts inspire and encourage creative thought. Give customers creative ways of using your product or even better get customers to share the creative ways they use your products themselves.
Don’t make it all about you
Invite fans to tell their own stories with user-generated visual content. The Facebook page ‘Sunny Worthing’ invites fans to send in their own stunning images of the town and seafront, creating and endless stream of images that promote the town as a great living and tourist location.
Add your personality
Use visually compelling images that reflect your brand personality. People like dealing with people; let your posts show you are a real person.
Be helpful – How-to Guides
Checklists, how-to guides and white papers all form engaging content. Create memes that give an outline of your helpful or educational content.
Part 2 of Tips & Ticks for creating visually exciting & engaging social media – Types of visual content coming soon
If you would like help with your social media including campaign and presence manager or training, please call us on 01903 530787 or email Lara.