CSR stands for Corporate Social Responsibility.
What is ‘Corporate Social Responsibility (CSR)’
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. To engage in CSR means that, in the normal course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to it.
On a smaller, more local level, CSR is used in businesses to engage with charity usually. This is the way we use CSR and build into all of our client marketing strategies (as well as our own).
Really, it’s a why not. But here are my top 3 reasons why you ought to have a CSR strategy as part of your marketing and business strategy.
- Do Good
First and foremost, by supporting a charity, you are doing something good- giving back is another term. Particularly if you choose a local or small charity that really needs help to raise funds. This then links nicely into reason 2.
- Staff engagement
Get the staff involved in who to fundraise for. As a result, they will be more engaged in the fund raising as well as enabling the ‘do good’ to be closet to home.
- Free PR
Is there such a thing as Free PR? Possibly not, however, a story from your business about how you funded life changing equipment for a local child (for example) is far more likely to receive coverage compared to the latest recruit. Also, fun social media about Christmas jumper days or bake sales show a human side to your business which is more likely to resonate with your potential clients.
Want to know more about how to integrate a CSR plan into what you are doing then get in touch! And as a demonstration of how much we value our CSR policy, for any work we gain as a result of this blog we will donate 10% of fees to the Sussex Cancer Fund who are our charity for 2018. Just quote ‘CSR blog’.
If you would like to show your support for the SCF click here to see our charity page.