With Christmas fast approaching you may be thinking about what gifts you would like to give your
customers, referrers or staff. Christmas is traditionally a time when gifts are exchanged whilst
reflecting on the past year so it’s an ideal time to thank customers, suppliers and staff for their
Giving appropriate and meaningful gifts can be a great way to enhance business relationships by
sending a positive reminder to the recipient that you care about them.
Everyone likes to receive presents and feel appreciated, but what gifts do people actually like to
receive? Well, that very much depends on the individual but here we give you a rough guide to the
different types of corporate gifts:
The luxury gift
These are the types of gifts that everybody would love to have. Invest in a few of these items such as luxury pens, or the latest must-have gadgets such as smartphones or fitness watches, if you really want to impress the recipient. Embrace the current trend for personalisation by choosing a personalised, high quality leather notepad or wallet, or perhaps some personalised jewellery? Beauty advent calendars are also a highly sought after gift this year.
The crowd pleaser
You can’t really go wrong with the crowd pleaser. Think food hampers, bottles of alcohol, boxes of chocolate or biscuits – basically anything consumable that can be shared. These are ideal if you haven’t got a huge budget and would like to thank a whole team, rather than an individual. High street vouchers are also a popular choice as they have a wide appeal.
The useful gift
If you know your customers well and have a good idea what their preferred leisure pursuits or interests outside of work are, this makes for the ideal gift. A recipe kit with all the spices you need to make a new curry every month for an ambitious amateur chef, a personalised towel for a sports enthusiast, tickets to see a favourite band, or spa treatments for a tired mum are all great gift ideas that will leave a lasting impression in the recipient’s mind. Every time they see or experience your gift, they will be reminded of you.
Sometimes, it’s nice to break with tradition so some businesses have started scrapping client gifts and are donating money to charity instead. If this is supported by a wider CSR policy and appropriate messaging, this can send a powerful message to your clients, whilst supporting a good cause. Not every business has the resources or budget to purchase gifts for their clients. Even when budgets are tight, a simple handwritten Christmas card and a token gift such as a scratch card or lottery ticket can leave a lasting impression on your clients – after all, it’s usually the thought that counts.
If you’re considering branded products as a Christmas gift, read our blog post promotional products– what’s hot right now?