Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]
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As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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Typography – Typefaces vs fonts We all agree that the text style you use on your website, advertising and logo all go to help building up the physical attributes of your brand but there is some confusion between typefaces and fonts. We work with some amazing designers at Consortium and they really know which are the […]
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At the mention of the word brand, most people think of big corporations such as Nike and Coca Cola that have successfully managed to create and sustain a clear, strong brand identity. Everyone knows what these companies do and what their values are. But what about your own, individual brand? Would anybody know what you […]
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So you have decided that as part of your marketing and brand awareness activities you would like to commission some branded promotional products – great! But where do you start to make sure you choose the right item? Firstly, consider the following points: Who is the target audience? If you’re going to be giving away […]
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