Posted By: Consortium Biz on 18th September 2020 under Branding, Business Development, Content Marketing, Design, Marketing Strategy
Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]
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Posted By: Consortium Biz on 31st March 2020 under Branding, Business Development, Marketing for Law Firms, Public Relations
As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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Posted By: Consortium Biz on 30th November 2018 under Branding, Design
Typography – Typefaces vs fonts We all agree that the text style you use on your website, advertising and logo all go to help building up the physical attributes of your brand but there is some confusion between typefaces and fonts. We work with some amazing designers at Consortium and they really know which are the […]
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Posted By: Consortium Biz on 14th September 2018 under Branding
At the mention of the word brand, most people think of big corporations such as Nike and Coca Cola that have successfully managed to create and sustain a clear, strong brand identity. Everyone knows what these companies do and what their values are. But what about your own, individual brand? Would anybody know what you […]
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