Ever attended a networking event and been put on the spot to do your 60 seconds? Yep, me too. Also known as an elevator pitch, the aim of these short sales pitches is to give others an idea of who you are, what you do, and who you are looking to work with. They are […]
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As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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We must all do things in life that we don’t enjoy, and I imagine public speaking is that thing for a lot of people. If there comes a time where you need to speak publicly and you’re not quite comfortable yet with this concept, carry on reading for some tips and tricks that will […]
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Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]
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As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant at some point so it’s just a matter of waiting for new enquiries to come in, right? Whilst word of mouth will remain one of […]
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