As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]
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Virtual networking is here to stay, certainly until there is a Covid-19 vaccine, the majority of us are not comfortable to be out face-to-face networking (notwithstanding government restrictions that change weekly). So, it’s time to embrace it if you haven’t already! Since lockdown, we have tried to embrace technology and lead the way with our […]
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Be it a formal Request for Proposal (RFP) or an informal request for further credentials and fees, the process of winning new work can strike fear into the heart of professional services firms as they scramble to “out-pitch” the competition. Even if you have a perfect library of information and templates at your fingertips, how […]
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Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]
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Ever attended a networking event and been put on the spot to do your 60 seconds? Yep, me too. Also known as an elevator pitch, the aim of these short sales pitches is to give others an idea of who you are, what you do, and who you are looking to work with. They are […]
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