All posts in the Business Development category

Virtual networking – what is out there and what should I go to?

Virtual networking is here to stay, certainly until there is a Covid-19 vaccine, the majority of us are not comfortable to be out face-to-face networking (notwithstanding government restrictions that change weekly). So, it’s time to embrace it if you haven’t already! Since lockdown, we have tried to embrace technology and lead the way with our […]

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Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]

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PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]

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