As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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We must all do things in life that we don’t enjoy, and I imagine public speaking is that thing for a lot of people. If there comes a time where you need to speak publicly and you’re not quite comfortable yet with this concept, carry on reading for some tips and tricks that will […]
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Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]
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As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant at some point so it’s just a matter of waiting for new enquiries to come in, right? Whilst word of mouth will remain one of […]
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Transcript of the video 5 Questions to ask yourself when setting up in business So, the team and I have decided to put together a series of video clips on things you need to think about when marketing in business. I thought a good way to start would be to work out some questions that you […]
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