Typography – Typefaces vs fonts We all agree that the text style you use on your website, advertising and logo all go to help building up the physical attributes of your brand but there is some confusion between typefaces and fonts. We work with some amazing designers at Consortium and they really know which are the […]
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This week’s guest blog post is from designer Susan Williams. You need your marketing material to strike a chord with your clients. How do you best achieve this? It’s all down to good communication, between you and your designer… 1: The foundation of a successful project is a clear brief A strong, clear brief paves the […]
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No matter which social media platform you use, content now seems to be mainly driven by colourful and engaging visuals. Images, videos and collages are a great way to support the message you are trying to get across and can add additional layers to your social media post. Take a client testimonial for example – […]
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Colours have been an indicator of emotional and mental wellbeing for a long period of time, different types of people will have contrasting views on what each colour means and the message that each colour portrays. This is why companies chose the colours they chose because they believe their brand colour represents what they represent. […]
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Are you getting the most out of your visual content? – Guest Blog by Susi Doherty, Vervate.com What is visual content? Visual marketing is broad, and includes online and offline visual assets, it covers all these elements: * Web site appearance (page imagery, staff portraits, product, testimonials etc) * Press and media coverage * Social […]
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