Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]
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WIX VS WordPress – Guest post by Callum Carter, short term intern WIX vs WordPress is a common decision when building websites, but which is better? When I asked colleagues at Consortium Business Solutions their opinion on website builders, they basically said that they love WordPress… Now, as a novice website builder I haven’t had […]
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Typography – Typefaces vs fonts We all agree that the text style you use on your website, advertising and logo all go to help building up the physical attributes of your brand but there is some confusion between typefaces and fonts. We work with some amazing designers at Consortium and they really know which are the […]
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This week’s guest blog post is from designer Susan Williams. You need your marketing material to strike a chord with your clients. How do you best achieve this? It’s all down to good communication, between you and your designer… 1: The foundation of a successful project is a clear brief A strong, clear brief paves the […]
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No matter which social media platform you use, content now seems to be mainly driven by colourful and engaging visuals. Images, videos and collages are a great way to support the message you are trying to get across and can add additional layers to your social media post. Take a client testimonial for example – […]
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