All posts in the Market Research category

Marketing for Professional Services – what’s different?

Before we look at what makes marketing for professional services different to other sectors, let’s define who we mean by professional services: generally speaking we would include law firms, accountancy practices, financial services firms or architectural firms – in short, anybody who sells their expertise and skills, rather than a tangible product. What are the […]

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Market Research Planning

Whenever you talk to a business or marketing consultant they will always emphasise the importance of market research. You might have a gut feeling or the experience to know that your new business idea is going to be a worthy business stream, but without the relevant research you are unlikely to get any financial backing. […]

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Cold calling may well be dead, but thankfully Telemarketing is thriving

A guest post from Julia Haviland, Managing Director of Brittain Limited You don’t have to dig too deep into the realms of online business sites such as LinkedIn to read a plethora of articles asserting that cold calling is dead. And to some extent, and in certain circumstances that may be true. The problem however […]

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5 Great GDPR Resources for Professional Services

Much has been said about GDPR and you’d be hard pressed to find any senior staff who haven’t at least got a rough idea of what it entails. Despite an overload of information on social and mainstream media, a recent survey amongst financial firms, conducted by managed IT services provider Claranet found that ‘two-thirds (69%) […]

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What lies ahead for the legal sector in 2018?

The legal sector is changing – in an industry that is traditionally relatively robust, law firms are now finding their profits under pressure and chargeable hours falling. Cyber risks and business continuity are increasingly worrying for law firms. We have summarised the main findings from surveys into the legal sector conducted by Meridian West, PWC […]

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