How to Plan Market Research
How important is it to plan market research? Business and Marketing consultants will always emphasize that you should do your marketing research. You might have a gut feeling or the…
Online reviews – why do I need to bother with them?
Why are online reviews important? Online reviews are a great way to gain third-party endorsement. This third-party endorsement is so much more powerful than you saying that you are good.…
Do we really need CRM?
CRM is often a topic of conversation, but is it something your business really needs or just a tick box exercise? A Customer Relationship Management (CRM) system is a strategy…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Marketing for Professional Services – what’s different?
Before we look at what makes marketing for professional services different to other sectors, let’s define who we mean by professional services: generally speaking we would include law firms, accountancy…
Cold calling may well be dead, but thankfully Telemarketing is thriving
A guest post from Julia Haviland, Managing Director of Brittain Limited You don’t have to dig too deep into the realms of online business sites such as LinkedIn to read…
5 Great GDPR Resources for Professional Services
Much has been said about GDPR and you’d be hard pressed to find any senior staff who haven’t at least got a rough idea of what it entails. Despite an…
What lies ahead for the legal sector in 2018?
The legal sector is changing – in an industry that is traditionally relatively robust, law firms are now finding their profits under pressure and chargeable hours falling. Cyber risks and…
Great examples of experiential marketing
What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying…
Benefits for having a focus group when coming up with ideas
If you are a chatty person who likes to interact with other people, setting up a focus group will be the best research method for your business. In many cases,…