As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]
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You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances are you probably do in a way – you just haven’t gone through the process of “formalising” them. Many professional services firms have a ‘typical’ […]
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You may be thinking Instagram is a social media platform for sharing photos, so why should I use it for my business, especially as a professional service firm? Instagram is known as the best social media platform for engagement and the best way for a brand to connect with their followers. It’s visual, very simple […]
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Whenever we speak to Financial Advisers or Wealth Management companies, the answer we usually get is ‘we don’t do marketing, we’re busy enough as we are’ or ‘There’s no point doing any marketing due to the FCA restrictions’. Chances are that if you’re reading this blog, you are probably interested in how marketing can work […]
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