All posts in the Marketing for Insolvency Practitioners category

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and accountants would typically sit behind their mahogany desks, and the work would literally ‘walk’ into their offices. To be honest, even back then, lawyers and […]

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7 tips to maximise the impact of your LinkedIn company page

More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that there are 760 million users on LinkedIn and 55 job applications submitted via LinkedIn every second. LinkedIn also accounts for more than 50% of all […]

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UK GDPR post-Brexit and professional services marketing

What is happening with UK GDPR post-Brexit? How do the latest GDPR updates affect professional services marketing efforts, and most importantly do you need to do anything? If you’re feeling a vague sense of “is there something I should be doing/not doing/doing more of” now that the UK has left the EU you are not […]

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Guest blog – Why professional services and public relations make a powerful combination

Professional services firms, which by their very nature are experts in their field, are right up there when it comes to naming the types of business most capable of earning a strong media profile. It is, after all, a natural fit. On one side you have a company full of knowledge and expertise looking to […]

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We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]

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