How to get more out of your email marketing 1. Cleanse your contact list One of the most important factors in someone opening an email from you is simply whether they want to or not! While you may think it sounds great having a list of 5000 contacts, having only 1000 contacts that want to […]
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As the New Year starts and everyone returns from their Christmas breaks, there are murmurs of an economic downturn and we are all bracing ourselves for a challenging year ahead. Regardless of what your personal view of Brexit is and whether it will be a hard/soft Brexit/another referendum, the one thing everyone can agree on […]
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BREXIT Uncertainty The closer we get the more speculation about Britain’s future there seems to be. No-one really knows what the economic outcomes for the UK will be but the press will make sure there is maximum anxiety throughout the consumer and business world. So whether there is a recession or not we have some […]
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Client Experience has been around as a buzz word in the marketing arena for a few years now, but what exactly does it mean, what is its importance, and how can accountancy firms embrace it? Recent research has shown that client experience will replace price as the key differentiating factor by 2020, so it’s definitely […]
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Many businesses have adopted an active social media presence as part of their overall marketing strategy and will know that it takes serious time and effort to build a following and create engaging content. Luckily, there are lots of free (or low-cost) digital tools available to make it easier for businesses to post relevant and […]
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