Guest post from Vanessa Ugatti author of Amazon Best Seller, True Worth, How to Charge What You’re Worth and Get It and helps accountants, lawyers and consultants to generate more revenue ethically, without having to get more clients, do more work or compromise their value or values. www.thetrueworthexpert.com You Can Teach an Old Dog New […]
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Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey to tailor your content, your blogs should see plenty of traffic coming to your website while attracting more potential customers. All of the benefits of […]
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The thing about marketing is you will never know it all. It is a constantly evolving subject, new ideas come along and market conditions change. Nothing stands still for long in the marketing world and one of the best way to keep up with the changes is to immerse yourself in as much marketing information […]
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In our capacity as business advisors we are often asked by the in-house marketing teams we support what they should they be looking for when expanding their marketing teams. Should they be concentrating on candidates (or advisors) who have achieved Chartered Marketer Status or does experience always outweigh the paper qualification? We always answer both! […]
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A few weeks ago, a marketing company wrote an article which appeared on social media. It contained some less than scrupulous comments about how freelancers can be risky to work with because they are often overloaded and are not the best choice for long-term partnerships. The crux of the article was that working with a […]
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