Recession – being prepared and staying positive
I first had the idea to write a blog about a possible recession a few months ago. This was following a superb webinar with Ian Harris of Agency Hackers and…
Client journeys – during and after the pandemic
Client journeys changed overnight when the pandemic started. For consumer businesses like Amazon that had been trading online for years up to that point, it just meant more of the…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
The Telemarketing Tricks You May Be Missing
If the consensus in your business is that telemarketing is the same as telesales, think again. You don’t have to be outwardly selling something to bring benefits to your brand.…
Tips for crafting the perfect email subject line
While email in a post GDPR world does have its challenges it is still one of the most powerful and cost-efficient marketing tactics available to us. So once you have…
WIX VS WordPress
WIX VS WordPress – Guest post by Callum Carter, intern WIX vs WordPress is a common decision when building websites, but which is better? When I asked colleagues at Consortium…
New Rules for Influencers from the Advertising Standards Authority
New Rules for Influencers from the Advertising Standards Authority – A guest post from Simon Porter from BakerLaw The advertising landscape changes quickly; those in the industry are constantly looking…
You Can Teach an Old Dog New Tricks
Guest post from Vanessa Ugatti author of Amazon Best Seller, True Worth, How to Charge What You’re Worth and Get It and helps accountants, lawyers and consultants to generate more…
The Importance of Blogging for Business
Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey…
Our Top 10 Marketing Blog Sites
The thing about marketing is you will never know it all. It is a constantly evolving subject, new ideas come along and market conditions change. Nothing stands still for long…
Qualifications vs Experience – what to look for when appointing a marketing professional
In our capacity as business advisors we are often asked by the in-house marketing teams we support what they should they be looking for when expanding their marketing teams. Should…
How to Write a Blog that People will Actually Read
A few weeks ago, a marketing company wrote an article which appeared on social media. It contained some less than scrupulous comments about how freelancers can be risky to work…