All posts in the Marketing tips from our friends category

The Importance of Blogging for Business

Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey to tailor your content, your blogs should see plenty of traffic coming to your website while attracting more potential customers. All of the benefits of […]

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Our Top 10 Marketing Blog Sites

The thing about marketing is you will never know it all. It is a constantly evolving subject, new ideas come along and market conditions change. Nothing stands still for long in the marketing world and one of the best way to keep up with the changes is to immerse yourself in as much marketing information […]

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Qualifications vs Experience – what to look for when appointing a marketing professional

In our capacity as business advisors we are often asked by the in-house marketing teams we support what they should they be looking for when expanding their marketing teams. Should they be concentrating on candidates (or advisors) who have achieved Chartered Marketer Status or does experience always outweigh the paper qualification? We always answer both! […]

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How to Write a Blog that People will Actually Read

A few weeks ago, a marketing company wrote an article which appeared on social media.  It contained some less than scrupulous comments about how freelancers can be risky to work with because they are often overloaded and are not the best choice for long-term partnerships.  The crux of the article was that working with a […]

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Cold calling may well be dead, but thankfully Telemarketing is thriving

A guest post from Julia Haviland, Managing Director of Brittain Limited You don’t have to dig too deep into the realms of online business sites such as LinkedIn to read a plethora of articles asserting that cold calling is dead. And to some extent, and in certain circumstances that may be true. The problem however […]

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