What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying on the more common marketing channels such as print or digital, the approach of experiential marketing focuses on letting the consumer directly experience the product […]
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There is no getting away from the barrage of marketing communications that surround Black Friday and Cyber Monday deals. They certainly make a lot of noise this time of year, but should you be jumping on the bandwagon? Well the answer is – it depends! There are lots of things to consider. Are you […]
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So this is a weird thing for a Director of a marketing agency to say right? Wrong…we want our clients to get maximum value for any marketing that they do and sadly this is often not possible due to some simple internal process or changes that ought to be made BEFORE spending money on marketing, […]
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Branded merchandise can be a very effective way to achieve many objectives such as: heighten your brand awareness, get your message across, engage new potential clients, thank your existing clients. Be creative and invest in designing your artwork for your promotional product. A useful branded item is likely to be kept and seen multiple times, so you may want to include some calls to […]
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Christmas is an extremely busy time of year for businesses in almost all types of industry, not least in marketing. However, although you may have planned all your marketing for the days immediately before Christmas, you may have forgotten about the days that come immediately afterwards – the 12 days of Christmas – which are […]
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