What is Humanising Content and how to use it
Humanising content is any kind of content that you or your business is producing that is centred on the people involved in the work – but why is it so…
Business Awards: why you should be entering & how to create a winning entry
We often suggest entering awards to our clients as part of their marketing strategy. There are so many reasons why entering awards should be part of your promotional activity, regardless…
Public relations and professionals services firms – why they make a powerful combination
Guest blog: We invited Midnight, one of the UK’s leading public relations consultancies, to write a blog for us about why PR is a great tactic to use for professional…
PR for professional services firms
As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…
Making the most of your business awards entry
Most people are aware these days about why you should be entering business awards and if you want a little reminder you can see our blog post Business Awards: why you…
Using Company Milestones to Market Your Business.
In a previous post we wrote about using your company history as a marketing tool to demonstrate your reliability and authority as a well-established company. Using marketing materials from a…
Great examples of experiential marketing
What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying…
Looking for ideas for your business blog?
Looking for ideas for your business blog? Blogging can be a great way to get more visitors to your website but if your blog hasn’t been updated in months…
Extend your PR by reaching out to Bloggers
The Consortium Blog was started to create a free marketing resource for our clients but the benefits of it have gone beyond this and become a valuable driver of traffic…
How can a Corporate Social Responsibility policy help your business?
Here at Consortium we often include a Corporate Social Responsibility (CSR) Policy as part of our clients’ marketing strategies. Sometimes dismissed as a fluffy Management activity, a good CSR policy…
October Newsletter – And the winner is……
And the winner is…… Awards season is still with us and Consortium has carried on with style with more shortlists for awards finals and a win for Lara Squires, who has…
More awards success for Consortium……
Since our last newsletter we are delighted to announce that we have been shortlisted in several categories in two more awards. In The Sussex Women in Business Awards we were…