All posts in the Public Relations category

PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]

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Using Company Milestones to Market Your Business.

In a previous post we wrote about using your company history as a marketing tool to demonstrate your reliability and authority as a well-established company. Using marketing materials from a bygone age to stimulate nostalgia often helps to strengthen brand loyalty. However, as you move forward your company milestones and events are equally important to […]

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Great examples of experiential marketing

What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying on the more common marketing channels such as print or digital, the approach of experiential marketing focuses on letting the consumer directly experience the product […]

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Looking for ideas for your business blog?

Looking for ideas for your business blog?   Blogging can be a great way to get more visitors to your website but if your blog hasn’t been updated in months or all your posts are too salesy your blog strategy won’t work A great business blog shouldn’t sell; it should show customers why they should […]

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