All posts in the Public Relations category

Guest blog – Why professional services and public relations make a powerful combination

Professional services firms, which by their very nature are experts in their field, are right up there when it comes to naming the types of business most capable of earning a strong media profile. It is, after all, a natural fit. On one side you have a company full of knowledge and expertise looking to […]

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PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]

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Using Company Milestones to Market Your Business.

In a previous post we wrote about using your company history as a marketing tool to demonstrate your reliability and authority as a well-established company. Using marketing materials from a bygone age to stimulate nostalgia often helps to strengthen brand loyalty. However, as you move forward your company milestones and events are equally important to […]

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Great examples of experiential marketing

What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying on the more common marketing channels such as print or digital, the approach of experiential marketing focuses on letting the consumer directly experience the product […]

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