The Facebook Algorithm Change 2018: What it Means for Brands

Check out Hootsuite’s view on what the changes to The Facebook Algorithm will mean for businesses.

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family and groups.”

“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers’ attention on the platform.

As the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach. Users will also probably spend less time on Facebook, though Zuckerberg hopes the time they do spend on the platform will be “time well spent.” This means news feeds will likely start to show more pictures of your uncle’s dog and fewer Buzzfeed listicles.

Read more: The Facebook Algorithm Change 2018: What it Means for Brands

 

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