Legal Directories: Are they worth the fuss?
Just hearing the words ‘legal directory submissions’ can be enough to bring most solicitors out in a cold sweat! But does the process have to be as painful as you think – and is it all worth it?
While the deadlines for submissions aren’t until February. Now is the perfect time to start planning and working on your submissions to avoid that last-minute panic that makes the process so stressful.
So, why should you enter and what can your firm get out of it?
Attract Top Talent
Being ranked in the legal directories gives a vote of confidence to a prospective applicant looking to join your firm and can help to attract the best new recruits.
Showcase your expertise
A listing in a directory can be a fantastic way to showcase the expertise and skilled lawyers that your firm has. This will help potential clients to recognise your calibre and are more likely to bring you their business. Some businesses and clients will only work with firms that are listed.
The preparation needed to create a submission can create a useful document that can be used on your website or as case studies. It can also give you an invaluable insight into your firm and help you to evaluate what your strengths are and how to move your business forward.
Base your rolling strategic marketing and business development plan on the content the directories are asking for (work you have and are undertaking, core sectors & specialisms, challenges and problems you are overcoming for clients, case studies, testimonials etc).
Evaluate Your Position in The Market
The process is a good opportunity to take a look at the wider market. As well as your competitors and see how your firm sits in the competitor landscape. This allows you to think strategically for the future and identify any possible areas for development.
The submission process gives you a perfect opportunity to start conversations with clients. Having that open dialogue with clients will allow you to truly gauge your customer experience and service. Any positive comments and quotes that you gather can also be used in your marketing material.