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From the blog

Revolutionise your accounting firm’s marketing strategy in 7 steps

If you fail to plan, then you plan to fail…   Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…

Launch your own podcast and boost your law firm or accounting practice marketing

Podcasting offers immense potential for law firms and accounting practices looking to expand their reach and showcase expertise. As on-demand audio content grows increasingly popular, a well-executed podcast provides numerous…

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

What can I do to retain my accounting staff?

Accounting is a highly competitive industry with plenty of vacancies. Demand is only rising – research shows that 80,000 new accountants will be needed by 2050 in order to keep…